Farhad Moshiri

Farhad Moshiri’s practice – inspired by conceptualism and pop art, and incorporating sculpture, assemblage and painting – straddles the intersections between Middle Eastern and Western, high and low, the luxury and the everyday. He employs delicate, learned – and perhaps in Moshiri’s work consciously clichéd – techniques such as hand embroidery and calligraphy to depict kitsch visual references and Western consumerist iconography. Such contrasts are also found in the materials employed by Moshiri: glitter, plastic beads and sequins, juxtposed with diamonds, pearls, and gold leaf. Satirising consumerism and the value we ascribe to objects, Moshiri’s work also focuses directly on questions of cultural collision, most specifically contemporary Iran’s shift towards Western ideals and embracing of consumer culture.