Nicholas Cheveldave

Nicholas Cheveldave (b. 1984 in Victoria, Canada) lives and works in London, UK. Cheveldave's practice brings together a range of processes including photography, painting, 3D rendering and sculpture that culminate in densely layered collages and assemblages. His practice critically engages the ways in which Western consumer culture generates and controls the communication of contemporary identity. Images harvested from accessible sources – including digital visual archives of commerce, like Craigslist, and social media, or cut-outs from daily commuter papers – are layered onto the artist’s personal photographs. The resultant image manipulations explore the readymade subject formations that occur when individuals are driven to craft, perform and disseminate their own imaged identity to be consumed by others.