Ana Viktoria Dzinic

Ana Viktoria Dzinic (now she/her at birth he/him) is a London-based artist primarily occupied with concepts of image-circulation, subjectivity production and authenticity. Visually, these concepts are imagined as mechanical fabric paintings, media projects or installations using ready made objects directed by Regieanweisungen (Scripts). Outside of the fine art context, Dzinic has acted as primary consultant for the fashion brand Balenciaga, leading the conceptual development of their global social media content. In 2023 Dzinic was appointed Chief Content Officer for System Magazine leading the digital rebranding and strategy— establishing her as an industry leader, and expert in user-generated content strategies.