Lorenza Longhi

In Lorenza Longhi’s practice, visual elements taken from communication strategies and objects that have a specific role within contemporary life are reproduced and mixed together, using crafty techniques as a way to empirically test their primary forms and push them to a point where they lose their polite functionality. In this body of works the artist combines a series of signifiers borrowed from advertisements, magazine pages, packaging and garments materials. In this process of appropriation and contamination the idea of a Standard, usually conceived both as a serialized system and a parameter that sets the goals by which the products and their performance are judged, becomes a space to be claimed and hacked: a set of rules to renegotiate so that within repetition differences can emerge. ...