The image depicts a Lacoste advertisement displayed on a large screen in an underground transit station. The visual elements include a prominent display of the Lacoste logo and brand identity, with the image showcasing a man and woman in a casual embrace. The overall composition features clean lines and a minimalist aesthetic, with the dark background drawing attention to the central figures. The artistic style appears to utilize photography, with a focus on capturing a candid, intimate moment between the models. The context suggests this is a contemporary advertisement aimed at promoting the Lacoste brand and its associated lifestyle. ...
Mohamed Bourouissa’s practice traces and presents the complexity of socio-economic issues through his distinct creative vision. Often spending long periods of time in social groups or communities that he is inspired by, Bourouissa creates films that transcend the distinction between documentary and fiction. For his acclaimed work Horse Day (2014–15), the artist moved to a run-down area in Philadelphia, USA, to make, what he calls, his alternative to a cowboy movie, but eventually filming the life of local communities instead. Through film, rap, sound and photography, among other means of expression, the French-Algerian artist poses challenges to the simplicity with which mainstream and mass media portrays peripheries of societies. Bourouissa’s work is a poetic exploration of the complexity of life, striving to provide agency for those marginalised and excluded. ...
