GALLERY IN FOCUS
Ginny on Frederick the new gallery by Freddie Powell
Ginny on Frederick is a gallery in London's Smithfield Market, founded in 2021, with an experimental approach. It is named after the founder Freddie Powell's mother and the street where he first opened a project space previously—Frederick Terrace in Hackney.
Previously located in a converted sandwich shop in Clerkenwell with the original tiling and former name still visible above the doors - 'Sunset Sandwich Bar II: Hot & Cold Food to Take Away' - it lacked running water and space for a desk. In September 2022, Ginny on Frederick moved just down the street to its current home in an old commercial garage.
Ginny on Frederick's young and diverse program features temporary and ephemeral exhibitions, a departure from conventional galleries. Recognized as an incubator for new talent, the gallery showcases many artists debuting in London.
Ginny on Frederick was founded by Freddie Powell. Powell studied Printmaking and Art History at RISD, and during weekends, he frequented New York, immersing himself in downtown art shows. Before founding Ginny on Frederick, Powell gained experience at Union Pacific, a smaller gallery, and served as the bookshop manager at White Cube.
"I am interested in how artists think and how artists see the world. I figured having a gallery would help me to spend more time with them, but also allow other people to spend time with their ideas too."